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Culture Mariia Starikova

The International Flash-mob: The Museum Selfie Day!

15.01.2020, 20:00

On each third Wednesday of January people around the world celebrate the Museum Selfie Day and organize the corresponding flash-mob. This is a good occasion to visit cool exhibitions in order to find out something new and see something exciting as well as to make bright photos and upload them into social networks with the hashtag #MuseumSelfieDay. This year the campaign falls onto January 15.

For the sixth year on end this «unserious» event has been highly successful. In a lot of countries around the world not only have the museums joined the initiative but also they keep developing the trend by organizing free entry for the visitors and extra contests with prizes and winners.

Thus a lot of people plan their outfits, postures and accessories in advance and choose the exhibits (pictures, installations, sculptures) to make their selfies as impressive as possible. You should always keep in mind that the museum exhibits must never be touched, other people should not be bothered and flash is to be switched off before the camera is turned on.

For the first time this day was marked in 2014 on the initiative of the European company of the museum workers the CultureThemes. The author of the flash-mob idea is Mar Dixon who set herself a goal to change the people’s perception of the museum as a conservative structure. The aim of the campaign is to popularize museums with the help of social networks.  

The #MuseumSelfie phenomenon itself appeared due to the picture placed in the blog of the Gorniman Museum (London) on Pinterest. The users’ attention was caught by the visitors’ pictures on the background of the local exhibit: the realistic stuffed walrus that happened to get into the museum’s collection in 1893.   

The most popular background for selfie is La Gioconda (the portrait of Mona Lisa) by Leonardo da Vinci in Louvre (Paris). On this day the museum workers even set special indicators for the visitors to find the famous exhibit quickly and easily. At the same time it is impossible to get close to the picture: from all sides it is surrounded with the bullet-proof glass that glints off on the photos.

It goes without saying that this fact hardly prevents the selfie fans from taking pictures. According to the museum’s statistics annually about 6 million visitors photograph themselves on the background of Mona Lisa.

So take pictures and you will join the world of art, visit museums and be happy!

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